AdRewards

Getting paid to watch Ads, is that actually a thing? Yes, indeed. It’s the most highly rated form of Ads as reported by eMarketer. In fact, the highest rated Ad Format in Q3 2017 by eMarketer research respondents is Rewarded Video followed by another form of rewarded video, Google calls “Playable Ads”. Compared to the

Read More

Rewarded Ads, Lessons from Mobile Games

What are rewarded Ads? Ads that offer rewards to the consumer in terms of digital goods i.e. wifi, in-app coins etc How are mobile games taking advantage of rewarded Ads? Mobile games offer in-app purchased for real money ($$). Alternatively, they offer discounts to users for in-app items i.e. new life, new character, new level

Streaming Video Winners And Losers 2017

Who is winning the streaming video wars and who is losing? According a recent Gartner report Total SVOD market was $18.7 billion in 2017, an increase of 28 percent from 2016. Netflix forecasts  revenues for 2017 around $11B, capturing ~60% of this market. Hulu has ~8%, HBO ~2%. Amazon doesn’t charge for SVOD separately, it’s