Year 2017 App Revenue, Share of Ads, In-App Purchases and Paid-for

Apps generated upwards of $60B in revenue in 2017. Here is a split of the revenue

Apps are generating multi-billion in revenue, what is the split between Ad revenue, in-app purchases?

Within the Ad segment how did the different formats of Ads play out –

As you can see, 56% of the app revenue is from Ads, 39% is from in-app purchases.

How big is the rewarded ads business? $100M? $1B? $10B?


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